Lionheart Jewelry

Lionheart is a fine jewelry brand founded by sisters Joy and Sarah Haugaard. Originally from Denmark, they moved to New York in their teens and quickly fell in love with the vibrant, artistic energy of the city. It was there that Lionheart took root and began to flourish.

Joy's passion for art, self-expression, and beauty was deeply nurtured by New York's creative spirit. Drawn to the elegance of gemstones and the stories they hold, she began designing jewelry that combined modern sophistication with vintage charm. This vision led to the birth of Lionheart — a brand that celebrates timeless design, individuality, and strength.

As founders of the brand, the sisters work toward a shared goal: creating pieces that truly resonate with individuals. Joy leads the design process, guided by her deep connection to art and her love for creating and crafting meaningful designs that tell a story. Sarah shapes the creative direction of the brand — curating its visual world, aesthetic voice, and the emotions each collection evokes. Together, they blend their talents seamlessly, crafting jewelry that not only adorns but also inspires.

Each piece in the Lionheart collection is a thoughtful blend of the sisters' childhood memories, their inspiration from the world they've seen, and the eclectic flair of New York. Crafted with care and attention to detail, the jewelry is designed to be treasured — whether it's a classic staple or a bespoke statement piece. Lionheart jewelry empowers the wearer, connecting them to their inner beauty, wisdom, and resilience.

For Joy, the Lionheart showroom is more than a workspace — it's her creative sanctuary, a place where she brings her ideas to life with passion and purpose. Every design reflects her artistic spirit and her commitment to meaningful craftsmanship.

The sisters' love of jewelry began early, inspired by their grandmother — a woman of remarkable style and grace. Her unique approach to accessorizing left a lasting impression, and her influence continues to shape the Lionheart aesthetic to this day.

Lionheart is committed to ethical and sustainable practices. Every piece is crafted using responsibly sourced diamonds and gemstones. With production based in both Italy and New York, the brand upholds high standards of quality, craftsmanship, and integrity.

Beyond beauty and ethics, Lionheart embraces inclusivity and individuality. The designs are playful yet refined, offering something for every style and story. Each piece is meant to reflect something deeply personal — a reminder that jewelry is more than an accessory; it's a powerful expression of identity.